If you own your own business, you probably understand that your name means everything. To get people to remember you and what your business brings to the table, you need strong, cohesive branding, and part of the branding process often involves the development of a trademark. A trademark is a symbol, logo or grouping of words that you have legal ownership over and use as a representation of your business, product or service. When someone tries to use a trademark without proper authorization, it can confuse your customers and, quite possibly, damage your business and its earning potential. So, how can you know what constitutes trademark infringement?